Vast Lives Episode 16: Sam Yang
In this episode of Vast Lives podcast, Steve Shooter sits down with Sam Yang, the founder of VAST, at their Taipei HQ. They discussed the brand's ten-year history, how Taiwan developed its surf culture, and why sustainability matters now.
The conversation starts with talking about the recent 10-year friendship tour in Taiwan, its landscapes, cultures, and foods. Sam thanked the support he has gained and emphasized VAST's vision to inclusively support all surfers and ocean lovers.
Sam told his story of how he found surfing in Taiwan sometime in 2007-2008. He was introduced to it by a childhood friend who was part of a surf magazine, and this sparked his passion for developing the sport. Sam understood the difficulties in establishing a surf culture where beach activities were mainly restricted to swimming and sand play.
The discussion went on about Taiwan's cultural perceptions of the ocean, including historical taboos and the development of beach culture. Sam emphasized that it is necessary to shift these discourses in order to promote love for the ocean and surfing in Taiwan. He also remembered the early days of VAST and his father's doubt in the potential of a surf brand in Taiwan.
Sam underscored VAST's commitment to sustainability as an inherent mission, not strategy. He relayed a personal anecdote about a friend that sparked his passion for making a positive impact. This shaped his vision for VAST as a business focused on surf wear quality and proactive commitment to the environment and community.
Also discussed is VAST's fostering of sustainability by using environmentally friendly materials and organizing community beach cleanups. Sam emphasized the brand's vision for a circular economy in fashion, focusing on recycling and reuse to minimize environmental footprint.
The episode finishes by discussing the future of Taiwan's surfing, highlighting room for expansion and easier access to shores. Sam was hopeful for increased government backing and infrastructure to support surf tourism and place Taiwan on the map as a world-class surf destination.
This episode highlights community, sustainability, and the evolution of surfing in Taiwan. Join us as we explore these themes to inspire others to love the ocean and help make the world a healthier place.
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